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Heather Kraft is a UX Designer at VF Corporation, specializing in enhancing digital experiences for major brands like The North Face, Timberland, and Vans. With a strong focus on brand equity and eCommerce performance, Heather has led strategic initiatives and design system integrations to unify user experiences across global brands. Additionally, Heather serves as a Sewing & Repair Technician at Ripstop Repairs and has experience as a UX Designer and Brand Strategist at JamWithLauren. Heather's background includes roles as a Social Media Manager, Product Designer, Project Coordinator, and Graphic Designer, complemented by a Master's degree in Strategic Communication Design from the University of Colorado Boulder and Bachelor's degrees in Fine/Studio Arts and Spanish Language and Literature from the University of Denver.