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Laurence Borensztein has extensive experience in brand planning and strategic planning. With a background in marketing and biochemistry, Laurence has worked with notable companies such as Utopies, Leo Burnett, and Plan Net. Projects include brands like Special K, All Bran, Le Gaulois, Sidaction, TF1, Pfizer, Le Petit Olivier, Charal, Mylan, Weight Watchers, and Darty. With over two decades in the industry, Laurence has a strong track record in brand strategy and creative brief development.