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Victor Marklund is a seasoned data and analytics professional with extensive experience in leadership roles across various organizations. Currently serving as VP of Data at Proper Group since January 2022, Victor is responsible for the data, analytics, and AI strategy and development, focusing on transforming data into a significant organizational asset. Previously, as Chief Analytics Officer at Readly, Victor led the design of a self-service data platform and managed comprehensive analytics strategies. At Natural Cycles, Victor spearheaded data and analytics initiatives and implemented a cloud-based data warehouse. Earlier roles include Analytics Manager positions at A-Z Sportswear and Svenska Postkodlotteriet, where Victor directed analytics teams and drove business intelligence projects. Victor's career began as an Associate Consultant at CFI Group. Victor holds a Master's degree in Economics from Uppsala University and has further education from Harvard University and Försvarshögskolan - Swedish Defence University.