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Christine Liphardt is an accomplished marketing professional currently serving as the Director of Digital Marketing at UTEC since August 2016, specializing in digital marketing strategies such as podcasts, content development, social media, and lead generation. Previously, Christine held roles including Mailing Solutions and Office Technology Specialist and Director of Marketing at University Office Technologies, where a focus on building partnerships with clients was emphasized. From January 2001 to June 2016, Christine was the Director of Marketing at V1 Sports, playing a pivotal role in propelling the company to the forefront of sports training software, while also achieving multiple accolades, such as being named Sales Representative of the Year eight times. An experienced speaker and trainer, Christine has managed significant accounts and facilitated training for PGA instructors. Christine holds a BA in Marketing from Oakland University, complemented by studies at Schoolcraft College.