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Crista W. is an accomplished communications and marketing professional with a diverse background in academia and industry. Currently serving as the Director of Communications at U.S. Light Energy since September 2024, Crista has also been a Professor of Marketing at Siena College since August 2017, teaching courses such as Consumer Behavior and International Marketing. Previous roles include Senior Marketing & Brand Manager at VSP Vision, where Crista was the lead presenter for Eyeconic, and Senior Communications Specialist focused on social media strategy. Experience as a Social Media Manager at Boomi involved copywriting for major global brands. Crista's background also includes public relations management at Deloitte and Latham Pool Products, along with extensive consulting work at Five Oh Nine Media. Educational qualifications include a Master of Arts in Communications from The College of Saint Rose and multiple degrees in psychology and journalism.