The leaders at Ursa have a wide range of experience in different areas of the tech industry. They have worked as software and iOS engineers at companies like Dropbox and CloudOn, and have also been involved in marketing and research at companies like Trim and Lumosity. In addition, they have experience as entrepreneurs, having founded their own company, Kuipp. Lastly, they are all well-educated, with degrees from UC Berkeley in subjects like electrical engineering, computer science, and economics.