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Nacho Roset is a seasoned professional in market research and consumer insights, currently serving as Global Data Insights at Uriach since July 2018, overseeing market data and consumer insights for several European markets. Prior experience includes a Senior Manager Consumer Insights role at Mahou San Miguel from October 2007 to June 2018, where responsibilities encompassed qualitative and quantitative market research related to brand communication for the company’s portfolio. Academic contributions include lecturing on market research at Universitat Pompeu Fabra and the University of Barcelona, alongside a solid foundation in market intelligence developed during tenure as Project Leader at PRM Market Intelligence. Nacho Roset holds a Licenciado in Administration and Business Management from Universitat de Barcelona and a Master's degree in Web Analytics from KSchool.