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Samantha Wulff has a diverse work experience starting in 2012 as a Catering Assistant at HoliMont Ski Area. Samantha then worked as an Editorial Intern at Buffalo Spree Publishing and Artvoice in 2014. From 2014 to 2017, Samantha served as the Interactive Branding Manager at Will Foods, a food distribution company. In 2017, they became the Marketing Manager at Chartwells Higher Education Dining Services until 2018. Samantha then joined Power Drives Inc. as a Marketing Specialist from 2018 to 2022. Additionally, they worked as a Graduate Public Relations Intern at Curbicus in 2019. In 2022, they took on the role of Communications Director at Urgent Care Association and became a Public Relations Instructor at Niagara County Community College.

Samantha Wulff has a well-rounded education history. Samantha began their studies at Jamestown Community College from 2010 to 2012, where they earned an Associate of Science (A.S.) degree in Individual Studies. Samantha then pursued their passion for journalism at Buffalo State University from 2012 to 2014, obtaining a Bachelor of Arts (B.A.) degree in Journalism. Wanting to further enhance their skills, Samantha pursued a Master's degree at Buffalo State University from 2018 to 2020. Samantha specialized in Public Relations/Image Management during their Master's studies.