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Cassandra Wesch is the Founder & CEO of Upward Commerce. Cassandra has over ten years of experience in marketing and public relations, including seven years in ecommerce. Cassandra has a proven track record in generating business growth and increasing client exposure. Cassandra is an expert in paid and organic search, affiliate programs, comparison shopping, marketplaces, display advertising and email. Cassandra has a Bachelor's degree in Marketing from the University of Florida.

Cassandra Wesch received a Bachelor of Arts (B.A.) from San Diego State University.

Some direct reports include Tamara Maraj - Chief Creative Officer, Rafsan Ahmed - Chief Developer, and Justine Weller - Director of Marketing.