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Jon Butts is the Co-Founder and an Advisor at UpSwell. Jon has over thirteen years of experience in marketing and has held various positions such as Senior Marketing Consultant and Production Manager.

In 2011, Jon founded Muscle Up Marketing with only $1,000. Jon grew the company to $10 million in revenue and developed a client base of 2,500 health clubs and studios. Jon led the company to the Inc 5000 list of Fastest Growing Companies in America every eligible year. Jon also created a positive culture within the company that led to Muscle Up Marketing being named a Best Place to Work in Atlanta. Under Jon's leadership, the company saw little turnover with only one employee leaving from inception to present day. In 2020, Jon had a successful exit to a private equity group.

Prior to founding Muscle Up Marketing, Jon worked as a Senior Marketing Consultant at Epsilon for three years. There they managed accounts and projects for top tier clients while strategically overseeing production and trafficking for up to 90 open projects simultaneously. Jon was also responsible for conducting qualitative and quantitative demographic analysis to maximize ROI on all jobs, as well as proofing all press sheets and providing final sign off on all major projects.

Before their time at Epsilon, Jon was the Production Manager at Grip Marketing for two years.

Jon Butts is an experienced marketer with a proven track record of success. Jon is a strategic thinker who knows how to grow a company from the ground up. Jon is also an excellent leader with a positive attitude that creates a winning culture within an organization.

Jon Butts has a MBA in marketing from the University of Georgia - Terry College of Business, a B.S.B.A. in logistics from Auburn University Harbert College of Business, and a master's in business administration from Pope High School.