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Zoé Pothet is a seasoned brand manager with extensive experience in the pharmaceutical and wellness sectors, currently managing the Wellbeing category at UPSA since April 2022. Prior roles include significant marketing responsibilities at URGO Group, overseeing multiple product portfolios and successfully launching numerous products within strategic markets. Azé has also held key positions in business development and marketing research, contributing to projects in Australia/New Zealand and North America. Academic credentials include a Master's in Management from emlyon business school and studies in Strategy, Management, and Entrepreneurship across various esteemed institutions.