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Betsy Wilson is an accomplished marketing professional with extensive experience in digital marketing and brand activation, currently serving as the VP at UPS since April 2013. In this role, Betsy oversees global responsibilities including brand positioning, advertising, and sports marketing, leading a team to create impactful campaigns that enhance brand relevance and customer engagement. Prior to this position, Betsy held significant roles at UPS, including Director of Global Sponsorships & Sustainability Communications, where strategic partnerships were developed with major entities such as NCAA and NASCAR. Betsy's career also includes experience as VP at Fitzco and senior media planning roles at Wunderman Thompson and BBDO Worldwide. Betsy holds a BA in Journalism & Mass Communications with a double major in Political Science from the University of North Carolina at Chapel Hill.