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Addie Byrne

Director, Client Engagements at Upright Labs

Addie Byrne is currently the Director of Client Engagements at Upright Labs. Prior to this, they were the Brand Manager at Bernick's from January 2019 to November 2020. There, they successfully reversed a negative growth trend and increased revenue by $210K in the first 6 months. Addie also generated a 15.53% increase in revenue within their first year on the job. In addition, they boosted market share across key accounts by 12% through negotiating common ground among multiple stakeholders and competing priorities. Addie was also accountable for managing a portfolio of 970 individual accounts, including major corporate accounts as well as local grocery and convenience stores. Lastly, Addie forecasted and implemented marketing strategies to maximize growth for 10 supplier partners.

Before Bernick's, Addie was the Regional Sales Manager MN/WI/IA at Tallgrass Brewing Company from June 2018 to August 2018. Prior to that, they were Brand Activation Specialist at Inspira Marketing Group from July 2015 to June 2018. There, they collaborated with supplier partners to strategically evaluate ROI of existing programs, identify new market initiatives, and execute programming.

Addie started their career as a Research Writer at Let's Go Publications from May 2012 to July 2012. After that, they were the Key Account Manager at Blue Sky Distributing, Inc from January 2015 to September 2015.

Addie Byrne has a Bachelor's degree in English and a Secondary in Government from Harvard University. Addie also has a French Studies degree from Aix Marseille UniversitĆ©. Addie is certified in Supply Chain Analytics and Project Management Life Cycle from edX, and they are WSET Level II Certified with Distinction from WSET ā€” Wine & Spirit Education Trust.

Some of their coworkers include and Derek Champlin - Operations Manager. Addie Byrne reports to Siera Smith, Director of Operations.


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