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As the Product Marketing Manager, Elaine is helping establish UpMetrics' first product marketing function, which focuses on brand positioning, identifying pain points both for current clients and future prospects, and determining the ideal customer profile by vertical. This role perfectly blends her interests in the social sector with her professional experience in product marketing. The many years she spent managing CRMs for various nonprofits gives her a unique perspective on the typical UpMetrics customer experience, and it excites her to be able to incorporate the customer voice into their business strategy.