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Liisamaija Vanhala currently holds the position of Senior Planner in Marketing at UPM - The Biofore Company since August 2017, responsible for planning, implementing, and managing marketing campaigns for UPM Metsä and UPM Bonvesta, as well as overseeing content creation and strategy. Previous experience includes roles as Marketing Specialist and Content Producer at Alma Media Corporation, where Liisamaija focused on creating and optimizing blog content, and as Web Producer at Powerportal Finland Oy, managing a web service. Earlier career includes positions at Nokia as a Customer Variant Specialist and Content SW Image Engineer, and as a Designer at Openbit Ltd. Liisamaija holds a Bachelor of Business Administration in Information Technology from Tampere University of Applied Sciences, a degree in AV-viestinnän ammattitutkinto from TAKK, and completed further education in Marketing Management at Aalto University Executive Education.