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Catherine Fruehauf is an experienced professional in project management and digital transformation, currently serving as Senior Project Manager Digital at Upljft since February 2023. Catherine is the founder of Van Muppen, a lifestyle brand offering premium products for dogs and their owners, established in September 2016. Prior experience includes freelancing in e-commerce project and interim management at Treegital.de, and serving as Marketing Manager at MT Container GmbH. Catherine held the position of Global Head of Training Retail at ECCO Shoes, where significant training initiatives were developed for over 2,200 shops globally. Additionally, Catherine worked as a lecturer at the International School of Management, imparting knowledge in luxury, fashion, and sales management, and held various roles at Montblanc and myCLASSICO.com focused on training and retail management. An educational background from the London College of Fashion includes degrees in Fashion/Apparel Design and Product Development.