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Zuzanna Inczewska is a Senior Social Media Manager at Uplift Games, specializing in the social media channels for Roblox's popular game, Adopt Me!, since joining in December 2019 and being promoted in March 2021. With extensive freelance experience in esports communications and public relations, Zuzanna has collaborated with organizations such as FACEIT, GAME Digital, and ESL UK, providing live social media coverage for major esports events and creating press releases and engaging content. Zuzanna's background includes roles in player management, copywriting, and talent management, underpinned by a Bachelor of Arts degree in Journalism and Creative Writing from De Montfort University.