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Jorge León serves as Vicepresidente at CREA PUEBLA Clúster de la Economía Creativa since January 2024 and has been the Founding Partner and CEO of Volátil México since January 2013, focusing on business development, marketing, client relations, and team leadership. Jorge is also an active member of the Alianza por el Valor Estratégico de las Marcas, where engagement as Miembro del Comité de Propósito commenced in November 2023, and previously held the role of Vicepresidente del Capítulo Centro from March 2020 to February 2023. As a Professor at Universidad Popular Autónoma del Estado de Puebla since August 2019, Jorge contributes to academia as Presidente del Consejo Académico de Vinculación de la Facultad de Publicidad. Additionally, involvement in the Consejo Empresarial at Universidad Tecmilenio began in July 2016. Past experiences include positions as a columnist for Soy.Marketing, a consultant at Arrechedera Claverol, and Creative Director at Trans4Motion and Fuel4 Marketing GmbH, where responsibilities included enhancing creative departments for retail marketing. Jorge holds a Licenciatura en Diseño y Producción Publicitaria from UPAEP, earned between 2002 and 2007.