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Lawrence Masle is a seasoned executive with extensive experience in global branding, marketing, and business development. Currently serving as Chief Executive Officer of UP THERE, EVERYWHERE since December 2010, Lawrence has been instrumental in the agency's growth as one of Sweden's largest and most international B2B marketing agencies. Previously, Lawrence held the position of Chief Operating Officer at UP and was one of the earliest members to join the organization, contributing to the development of its innovative business model. Prior roles include International Business Development Lead at Waleli and various senior marketing positions at Philips and Ericsson. Lawrence's academic background includes an MBA in International Management from Thunderbird School of Global Management and a Bachelor of Science in Computer Science and Biology from Rochester Institute of Technology.