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Barbara Schweizer is an accomplished professional with extensive experience in brand strategy and marketing. As the owner of Barbara Schweizer Consulting GmbH since August 2021 and a brand strategist at UP THERE, EVERYWHERE since December 2021, Barbara has built a robust consultancy career. Prior to this, a significant tenure at Victorinox spanned from September 2010 to July 2021, where Barbara held various leadership roles including Transformation Lead Customer Excellence and Head of Brand Development. Earlier career experiences include positions at ELCA Informatique SA as Marketing Manager and DDB as Trainee Media Relations, among others. Educational qualifications include an EMBA in General Management from The University of Applied Sciences HTW Chur, a Certificate of Advanced Studies in E-Commerce & Online Marketing from University of Applied Sciences and Arts Northwestern Switzerland FHNW, and a Bachelor's degree in Business Communications from USI Università della Svizzera italiana.