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Bethany Wilcox has extensive experience in marketing and advertising. Bethany is the founder of a company called Unusual, which they started in 2021. Prior to that, they worked as a Marketing Director at Harvest Growth from 2016 to 2022. Bethany also held the position of Senior Account - McDonald's Account at Moroch Partners from 2014 to 2016. Before that, they worked at Moroch Partners as an Account Executive for the Midas Account from 2013 to 2014, and as an Assistant Account Executive for the Midas Account from 2012 to 2013. Additionally, they worked as a Promotional Marketing Manager and Marketing Intern at Regal Car Sales and Credit (Corp) from 2010 to 2012. Bethany also gained experience as a Marketing Intern at VetScience LLC in 2011.

Bethany Wilcox attended Oklahoma State University from 2007 to 2011, where they obtained a Bachelor of Science degree in Marketing. During the same period, they also completed a minor in Entrepreneurship. In terms of certifications, Bethany Wilcox became a Facebook Certified Creative Strategy Professional in September 2021. Bethany obtained their Facebook Certified Digital Marketing Associate certification in August 2019, and their Facebook Certified Buying Professional certification in May 2019 from Facebook Blueprint.