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Cristina Bunea currently serves as B2C Sales Manager at UNTOLD, a position held since June 2023. Previously, Cristina worked at The HEINEKEN Company from March 2020 to June 2023, first as Channel Activation Manager for Key Accounts, overseeing a team in strategy development and campaign execution, and later as Activation Manager for Traditional Retail, focusing on shopper marketing campaigns and trade calendar drafting. Prior to that, Cristina held various roles at Coca-Cola Hellenic Bottling Company from August 2014 to March 2020, including Brand Coordinator for both sparkling and non-carbonated beverages, where responsibilities included performance analysis and annual business planning. Cristina's career began at Glenmark Pharmaceuticals from October 2011 to June 2014, serving as Junior Finance Analyst and Office Manager, and at RIN Hotels from March 2008 to September 2011 as Conference & Groups Account Manager, managing event proposals and client contracts. Cristina holds a Bachelor's degree in Business Administration from Academia de Studii Economice din București, completed in 2010.