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Andrea Doval Basto is a seasoned professional in employer branding and digital marketing, currently serving as an Employer Branding Strategist and Consultant at Universum since February 2022. Prior experience includes roles as a Key Account Executive at MullenLowe Group, Account Executive PM at DDB Colombia for Avianca, and Senior Account Executive for Regional projects and events at Avaya. Earlier positions encompass a Digital Senior Account Executive role at TBWA Colombia, where responsibilities included managing accounts for Cotton USA and Prodesa, as well as various digital account executive roles at Organización Carvajal and Digiway. Educational qualifications include a specialization in Strategic Marketing Management from Politécnico Grancolombiano, a degree in Advertising from Universidad Jorge Tadeo Lozano, and a diploma in Digital Marketing and Online Advertising from IAB.