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John Francis serves as a Senior Lecturer in Performance Analysis and Course Leader for the MSc Applied Sport Performance Analysis at the University of Worcester since October 2013. With extensive experience in performance analysis across various sports, John has held key positions such as Lead Para Football Performance Analyst for the Football Association and Head of Performance Analysis for British Wheelchair Basketball. John successfully established performance analysis strategies that have led to improved team performances at the Paralympic level. Additionally, John has managed Worcester Sports Performance Consultancy, contributing to financial growth while enhancing athlete performance globally. Educational qualifications include a PhD in Performance Analysis in Wheelchair Basketball and several postgraduate certificates from the University of Worcester.