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Joe Norton is a seasoned entrepreneur and product leader, currently serving as the Co-Founder and VP of Product at Carpool Logistics since 2022, where innovative technology is employed to enhance vehicle shipping efficiencies. In addition to this role, Joe is a Board Member at the University of West Georgia Stone Center, contributing to initiatives that support family businesses in the region. Joe's entrepreneurial journey includes co-founding Helium, LLC and Helium Sites in 2016, both aimed at simplifying software development and enhancing small business online presence, respectively. Previously, Joe founded Tote - Your Friend With a Truck, and worked as a Senior Project Manager at Timestar Technologies, contributing valuable insights to retail analytics. Beginning a career at HP as a Sales Representative, Joe holds a Bachelor of Science in Marketing from the University of West Georgia.