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Eric Ward is an accomplished marketing professional with extensive experience in the collegiate athletics sector. Currently serving as the Assistant AD of Marketing at the University of Virginia since June 2022, Eric oversees marketing initiatives and fan engagement for the Cavaliers. Previously, as the Director of Marketing & Fan Engagement at East Carolina University, Eric managed branding, marketing, and social media efforts for ECU Athletics. Eric has also held roles including Big 12 Conference Representative for the National Association of Collegiate Marketing Administrators and Associate/Assistant Director of Promotions & Fan Engagement at Texas Tech University. Earlier career experiences include positions at the University of South Carolina and Blue Ridge Mountains Council, enhancing skills in marketing coordination and program management. Eric holds a Bachelor’s degree in Sport and Entertainment Management from the University of South Carolina.