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Darcy Couch currently serves as the Assistant Athletic Director for Sports Brands & Communications at the University of Southern California, a position held since June 2005, where responsibilities include leading public relations and media liaison efforts for various women's and men's sports teams, alongside content creation and event coordination. Previous experience includes the role of Assistant Director of Media Relations at Big West Conference, where Darcy was the primary media contact for multiple sports, and Assistant Media Director for USA Water Polo, providing media relations support during the 2004 Olympic Games. Early career includes a position as a sports writer at Contra Costa Times, focused on live event coverage and feature stories. Darcy holds a Master's Degree in Applied Psychology from the University of Southern California and a Bachelor's Degree in Journalism from the University of Colorado Boulder.