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Loran Jarrett, D.B.A., serves as an Assistant Professor of Instruction and Director of the School of Marketing & Innovation Practice Center at the University of South Florida Muma College of Business since August 2019. Key responsibilities include teaching various marketing courses, leading digital marketing initiatives, and advising the American Marketing Association, achieving significant membership growth and national recognition. Previously, Loran held notable positions such as VP of Marketing Strategy & Public Relations at Synapse, where oversight of a major summit was managed, and Vice President of Business Strategy at United Landmark Associates, among other roles in marketing and community relations across different organizations. Loran's academic credentials include a Doctorate of Business Administration and a Master of Science in Marketing, ensuring a strong foundation in both practical and educational marketing strategies.