ÂÜÀòÂÒÂ×

Byron Sharp serves as the Director of the Ehrenberg-Bass Institute and holds the position of Professor of Marketing Science at the University of South Australia. Sharp possesses a strong background in marketing, having previously worked as a Marketing Manager at Techsearch, a university commercialization company, and as a Business Information Services Representative at Dun & Bradstreet. Academic credentials include a PhD in Marketing from the University of Adelaide and a Master of Business by Research, also in Marketing, from the University of South Australia.