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Yuwei Lin is a Senior Lecturer in Digital Technologies at the University of Roehampton, with previous experience as a Senior Lecturer at the University of Stirling and a Course Leader for BA (Hons) Media and Communications and BA (Hons) Media and Creative Writing at the University for the Creative Arts. At the University of Salford, Yuwei Lin served as a Lecturer in Future Media and led various programs, including MA Social Media. Prior roles include news writer at Linux Magazine, researcher at the University of Manchester and Vrije Universiteit Amsterdam, and project manager for a JISC-funded initiative. Yuwei Lin holds a PhD in Sociology from the University of York and a BA in Economics from National Taiwan University.