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Dr. Sree Beg is an accomplished academic with extensive experience in digital marketing, e-commerce, and higher education. Currently serving as Associate Professor at the University of Roehampton since October 2015, Dr. Beg oversees Marketing, Operations, Supply-Chain, and Innovation while also contributing as a Senior Lecturer and Programme Convenor for MSc Digital Marketing. Research interests include online loyalty, relationship quality, and international marketing. Additionally, Dr. Beg has held various teaching roles at the University of Surrey and London School of Business & Finance, and served as a Quality Assurance Agency Reviewer since 2018. Formerly an IT Consultant at Capgemini, Dr. Beg has a PhD in Business Administration and Management from the University of Roehampton.