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Amanda Bradbury CMRS is an accomplished academic and industry professional with extensive experience in research and teaching. Currently serving as an Associate Professor and Head of Learning and Teaching Enhancement at the University of Roehampton since September 2018, Amanda has also held positions as a Senior Lecturer and Visiting Business Lecturer. As a Senior Insight Professional since May 2004, Amanda has contributed valuable insights across various companies, including notable roles as Research Director at Relish and Nutshall Ltd, and as an Associate at The Customer Closeness Company. Amanda is the founding director of Affinity Research and Marketing Ltd, established in 2004, facilitating client collaboration and networking within the marketing sector. Academic credentials include a BA in French and German from the University of Nottingham, a BSc in Psychology from The Open University, and a Master's in Applied Positive Psychology and Coaching Psychology from the University of East London.