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Massimo Canducci is a seasoned professional with extensive experience in innovation management and technology. As a Senior Innovation Manager at Engineering Ingegneria Informatica Spa since January 2001, Massimo leads internal and external innovation activities, emphasizing the importance of a structured innovation process to create value for companies. Additionally, Massimo serves as an Executive MBA Professor at EMBA Ticinensis, a faculty member for Singularity University, and holds advisory roles at various universities and organizations, including the United Nations. Massimo has been actively involved in the fields of Human-Computer Interaction, Ergonomics, and Accessibility, contributing to academic programs focused on innovation management and digital transformation. Massimo is also a columnist for Il Sole 24 Ore and a member of the Forbes Technology Council. Educational qualifications include a Master’s degree in Computer Science from Università degli Studi di Torino and a Master’s in Information and Communications Technology from Università degli Studi di Milano.