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Marcia Murphy, CHIA, CHSE is the Founder and Principal Consultant of Luxury Boutique Consulting since October 2009, specializing in enhancing the asset value of luxury hospitality entities through tailored services such as sales and marketing planning, revenue management, and operational analysis. In addition to consulting, Murphy serves as an Advisory Board Member for the University of North Texas' College of Hospitality and Tourism and as an International Executive Trainer and Strategic Advisor with Master Connection Associates. Previous roles include Corporate Director of Commercial Strategy with Makeready, Partner Development Manager at TripAdvisor, and Area Director of Sales for Viceroy Hotels and Resorts. Murphy holds a Bachelor of Science in Hotel & Restaurant Management from the University of North Texas.