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Jayson VanHook currently serves as the Associate Vice President of Data Strategy and Chief Data Officer at the University of North Georgia since November 2024. Prior to this role, Jayson held multiple leadership positions at Lee University from December 1997 to October 2024, including Vice President for Enrollment and Marketing, Vice President for Information and Marketing, and Vice President for Information Services. Responsibilities encompassed strategic oversight in enrollment, marketing, information technology, and institutional research. Academic qualifications include a Ph.D. in Educational Studies from the University of Nebraska-Lincoln, an MS in Industrial/Organizational Psychology from The University of Tennessee at Chattanooga, and a BA in Psychology from Lee University.