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Joshua Baker currently serves as the Assistant Athletic Director of Development at the University of North Florida, a position held since January 2020. Prior to this role, Joshua was the Director of Marketing & Fan Experience at both the University of North Carolina at Asheville and Kennesaw State University, achieving notable increases in attendance and ticket sales across multiple sports. Earlier experience includes various marketing and managerial roles at Western Carolina University and the University of North Florida, where significant contributions to attendance, ticket sales, and corporate partnerships were made. Joshua's career began with internships at the Orlando Magic and Orlando Predators, along with student manager positions at the University of North Florida's Men's Basketball team. Joshua holds a Bachelor of Science degree in Sport Management from the University of North Florida.