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Crissa Sinkovic has an extensive work experience in marketing, public relations, and publicity. Crissa is currently the Director of University Marketing at the University of North Carolina Asheville, where they lead various marketing initiatives and manages a team. Prior to that, Crissa worked as the Media & Public Relations Manager at UNC Asheville, where they generated recognition for the university through press releases and web content. Crissa also founded and served as the CEO of Mason Jar Media, a company rooted in music and entertainment. Additionally, Crissa held positions in marketing and publicity at Solstice East, Music Allies, Putumayo World Music, and Cherry Lane Music Publishing.

From 1997 to 2000, Crissa Sinkovic attended Berklee College of Music, where they pursued a Bachelor of Music degree in Music Business.