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Rachel Ashman is a Senior Lecturer in Marketing at the University of Liverpool, where expertise includes online fashion retailing, statistics, e-commerce, and social shopping. With a PhD in Online Marketing from the University of Manchester, Rachel transitioned from a PhD Researcher and Teaching Assistant role to academia. Prior experience includes a brief stint in work experience at Pitch and a sales assistant position at Jigsaw, providing a strong foundation in the fashion retail sector. Rachel holds a Bachelor of Science degree in Textile and Fashion Retailing from the University of Manchester.