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Ms. Sally G. Rideout established Rideout Public Affairs, Inc., in 2013 to serve her clients with her unique skill set and perspective. Rideout earned a Bachelor of Science Degree in political science from the University of Evansville.

Rideout started her career when she became the youngest woman ever elected to the Indiana House of Representatives when she defeated the Speaker of the House. After leaving office, Rideout spent several years as vice president for Government Relations at the Chamber of Commerce of Southwestern Indiana where she worked to advance community issues such as I-69 and restore National Doppler radar coverage for the region.