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PJ (Pei Jie) Tan is an experienced analytics and insights specialist currently serving as an Analytics Specialist at the University of Adelaide since August 2024. Previously, PJ held the position of Insights & Data Specialist at Adelaide Festival Centre, where responsibilities included leading market research, audience segmentation, and forecasting. With a strong background in marketing research, PJ has also worked as a Market Analyst at Foodland Supermarkets Australia, where a data analytics arm was established, and as a Marketing Scientist at the Ehrenberg-Bass Institute, with a focus on solving complex research problems. PJ has academic experience as a tutor for various marketing courses at the University of South Australia and a strong educational background, including multiple PhDs in Marketing Research.