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Pere Bacardit Pujol is a seasoned communications and digital marketing professional with extensive experience in managing global digital strategies for film releases, animation properties, and esports events at Grupo Planeta since January 2016. Additionally, Pere serves as an adjunct professor at Universitat Pompeu Fabra and EAE Business School, teaching subjects related to brand management and value creation in businesses. Formerly, Pere held a role as an adjunct professor at ESCAC, focusing on digital marketing and social media for film projects. Previous positions include Digital Project Manager and Market Research Analyst at the Medical Association of Barcelona, as well as various marketing roles at IBERAMIGO, contributing to trade marketing and promotional strategies. Educational credentials include a Master in Social Media Branding & Strategy and an Executive Development Programme from EAE Business School, along with degrees in market research and business from Universitat Autònoma de Barcelona and University of Warwick.