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Natàlia Ferrer Roca, Ph.D., currently serves as a Tenure-track Serra Húnter Fellow and is a representative at the University Council at Universitat de Girona since September 2016. Within the same institution, Natàlia teaches various courses related to branding and communication in public relations and tourism. In addition to academic responsibilities, Natàlia holds multiple consultant roles in sustainable tourism for organizations such as the Costa Brava Girona Tourist Board, Eurecat Academy, and Diputació de Barcelona. Natàlia also has experience as a head of international relations and academic quality assurance manager at Escola Universitària ERAM. Previous roles include adjunct lecturer positions and research-related roles at RMIT University and The Place Brand Observer. Natàlia's educational background includes a Ph.D. in Media Studies from Victoria University of Wellington and an MA in Communications Policy from the University of Westminster.