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Ana Spontón is a marketing professional with extensive experience in various roles and industries. Currently serving as a Marketing Strategy Specialist at Frigorífico FRIAR S.A. since January 2024, Ana has been an independent consultant since November 2005, focusing on market analysis, segment definition, and strategic planning. From February 2018, Ana has also contributed as a professor at UCES - Universidad de Ciencias Empresariales y Sociales. Previously, from 2010 to November 2016, Ana held the position of Marketing Manager at Unión Agrícola Avellaneda Coop. Ltda., where responsibilities included communication strategy development and market positioning. Earlier experience includes an Analyst role at Yellow Pages from January 2009 to June 2010, focusing on market insights and competition analysis. Ana holds a Bachelor's degree in Marketing from Universidad del Salvador and a postgraduate degree in Corporate Social and Environmental Responsibility from Universidad Católica de Santa Fe.