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Don Alava has a strong background in marketing and analytics, with extensive experience in various leadership roles. Don is currently serving as the VP Analytics & Strategy at Universal Technical Institute, Inc., where they provide strategic leadership for integrating analytics, technology, and key performance indicators (KPI) for marketing and admissions. Prior to this, Don worked as the Co-Founder and CEO at ÀLAVANT MARKETING, INC., where they specialized in lead generation and digital marketing services across multiple industries. Don also held leadership positions at Cygnus Education, Inc., Everspring Inc., Lincoln Technical Institute, Southern New Hampshire University, EducationDynamics, and Drexel University Online, where they led marketing teams and implemented innovative digital marketing strategies. Don's expertise includes marketing automation, web development, marketing technology, and demand generation.

Don Alava completed their Bachelor's Degree in Business Administration at the University of Cincinnati Carl H. Lindner College of Business in 1990. Don then went on to pursue a Master of Science degree in Integrated Marketing Communications at Northwestern University, completing it in 1992.