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Shayne Mifsud has extensive experience in brand marketing and franchise strategy, currently serving as the Senior Vice President of Brand Marketing and NBCU IP Council at Universal Pictures since September 2015. Prior roles at Universal Pictures include Vice President of Franchise Strategy and Senior Director of Franchise Strategy. Prior to Universal Pictures, Shayne Mifsud worked at DreamWorks Animation from June 2012 to September 2015 as Director of Brand Strategy and Director of Location Based Entertainment. Additional experience includes roles at Universal Orlando and Universal Parks & Resorts/Universal Studios Singapore, where responsibilities ranged from brand management to marketing leadership. Educational qualifications include an MBA in International Business and Marketing from Crummer Graduate School of Business at Rollins College, and a BA in Advertising from Florida State University.