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Franco Mattei is a seasoned marketing professional with extensive experience in leading and managing marketing strategies for major entertainment franchises. Currently serving as VP Franchise LATAM at Universal Pictures since October 2022, Franco previously held significant positions at The Walt Disney Company, where responsibilities included Head of Marketing Consumer Products Mexico and Regional Marketing Franchise Lead for Latin America. Franco's background includes serving as Marketing Director at Twentieth Century Fox and various senior marketing roles at The Walt Disney Company, focusing on prominent franchises such as Marvel and Star Wars. Franco's educational credentials include a Master's in Big Data and OmniChannel from Esden Business School and a degree from Universidad Iberoamericana.