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Antonio J. Rivera is a seasoned professional in data analysis and digital marketing, currently serving as a Senior Web Analyst at Universal Parks & Resorts since November 2022. Previously, notable roles include Business System Analyst at Popular, where responsibilities included defining data flow for personalized experiences and establishing user experience measurement strategies across multiple websites. Rivera's experience also encompasses positions such as Commercial Data Operations Coordinator at GFR Media, where management of audience segments for digital advertising was key, and Productivity Analyst at Oriental, focusing on retail performance reporting. Educational qualifications include a Master's Degree in Business Intelligence from Full Sail University and a Bachelor's Degree in International Business.