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Mauricio Maldonado is an experienced professional with a strong background in management and marketing across various industries. Currently serving as General Manager at Universal Display & Fixtures Company since May 2017, Mauricio oversees the design and manufacturing of merchandising displays and retail solutions. Prior to this role, Mauricio was the Commercial and Operations Director at GRUPO EFICACIA, where responsibilities included creating commercial strategies and ensuring client deliverables. Previous positions include Global Key Account Manager for Latin America at RTC INDUSTRIES, Marketing Manager at GRUPO RADIOSA, Marketing Manager at MASECA, and Retail Marketing Manager at ADIDAS GROUP. Mauricio holds a degree in Marketing from Universidad del Valle de México.