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Adi Simchoni-Sagiv currently serves as Marketing Director at Unity and is a member of the G-CMO Forum. Previously, Adi held the position of VP of Marketing at TERMINAL X, managing various marketing teams and developing comprehensive strategies for customer awareness and retention. Adi's experience also includes leadership roles at Cellcom and Home Hero, where digital marketing strategies were emphasized, and marketing efforts were closely aligned with product and sales teams. With a background that includes founding a designer fashion rental company and significant roles at VF Corporation, where innovative marketing strategies were implemented, and FBC as a legal intern, Adi combines expertise in marketing with a foundational legal education.