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Tracy is President and co-founder of Unitedweb, where he leads Unitedweb Agency - the marketing services division of Unitedweb. Tracy and the Unitedweb Agency team serve as executive and marketing advisors to all members in the Unitedweb family of companies.

In 2001, Tracy co-founded IPOWER. As Executive Vice President and head of marketing, Tracy was instrumental in building a customer base more than one million strong and establishing IPOWER as the second largest web hosting company in the U.S. He also created and managed one of the most successful cross-selling sales organizations in the industry.

Tracy began his entrepreneurial career in 1991 when he founded Conrad and Associates, a data aggregator. He entered the Internet arena in 1995 when he founded the Blitz Network, a web advertising agency that was subsequently acquired.